Aamir Khan movies touching the Chinese audience's cultural soul.

Ur-Miserable thumbnail
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Posted: 8 years ago
#1
Aamir Khan's soft power coup in China





Atul Aneja

Aamir Khan may have staged a soft power coup in China. His earthy, grassroots advocacy in Dangal of gender rights, set in semi-urban but aspirational India, has struck an emotional chord with a young, curious, tech-savvy generation of the "Middle Kingdom".


Netizens have already set alight Weibo " the Chinese equivalent of Twitter " with fulsome praise of Mr. Khan, and the breezy, non-condescending, but powerful messaging of his film. One viewer has praised the actor as India's national treasure. "There is a reason why Aamir Khan is India's national treasure! Every work of his is a great contribution to India which has a huge impact on society. When will we have such a real artiste that serves the people?" Others have focussed on the film's powerful attack on India's male-dominated culture. "The film is a great blow to India's male-dominated society because it expresses the positive attitude of equal rights."


In the Chinese culture, where boys are preferred over girls, the film's portrayal of a spirited father and his daughters, who smash the gender barrier through wrestling, has found a natural connect in China. The cultural obsession with boys in China is reflected in a stubborn and yawning gender gap. The preference for a male child, reinforced by the one-child policy, abandoned only recently, has meant that a majority of parents have used every trick in the game to avoid the birth of a daughter. In 2004, 121.2 boys were born for every 100 girls. If the trend were to continue, there would be 30-35 million more men of marriageable age than women in the not-so-distant future. The negative social impact of this imbalance is not hard to imagine.


This is not the first time that an Aamir Khan movie has touched the proverbial million hearts and minds of young Chinese cinemagoers. His 3 Idiots was also a runaway hit. That is again not surprising. As in India, Chinese parents invest heavily in the future of their children, funnelling them into a broadly strait-jacketed bookish system, which has little room for creativity or openness to careers that are out of sync with the traditional script. On the streets of any Chinese metropolis, it is common to see children in their typical tracksuit uniforms, heading into cheerless classrooms, lugging heavy haversacks, full of books. If there is affluence in the family, the long day is not over without piano or violin classes, or a mandatory Americanised push to the basketball court.


Star power


Mr. Khan's PK was poised to break records when it hit Chinese screens in 2015. The movie's frequent telecast on state-television channels, subsequently, further embellished the actor's star identity. Unsurprisingly, Dangal has made a powerful statement at the Chinese box office. Within four days of its release, it crossed the 100-crore mark, well past the ticket sales recorded by the blockbuster PK. Its earning was second only to the weekend revenue generated by Guardians of the Galaxy Vol. 2.


"The eye-opener at the Chinese box office this past weekend was the arrival of the Aamir Khan vehicle, Dangal, in the No 2 spot," reported Asia Times. It added: "It has been a long road to China, but the weekend take of $11.2 million was worth the wait." Dangal's soft-power push, at least for now, appears to have redrawn the focus on what binds the Indian and Chinese people, rather than what pulls them apart. Posts on Weibo are demonstrating that many Chinese netizens are openly admiring the quality of some Indian films. "India's films are getting more and more ahead of us. Their films dare to point out their country's issues but we can't," says a post.


Edited by Love_Katty_24-7 - 8 years ago

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Coldplaying thumbnail
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Posted: 8 years ago
#2
It is doing excellent business in China.. China is a huge market. 50% jump in collection on its 2nd Saturday from previous days proves that it has great word of mouth and appreciation in China. It can go anywhere from here, Can even collect 700-800cr in China. Aise hi chalta raha to Bahubali's record will be in danger...
Edited by Coldplaying - 8 years ago
Rangaaa thumbnail
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Posted: 8 years ago
#3
in a way yeah but then there is an odd Dhoom3 too which was the highest grosser with 24crs...
It's huge thing too to make inroads in a non traditional market for BW movies,in a country with a tiny Indian diaspora...
Ur-Miserable thumbnail
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Posted: 8 years ago
#4

Originally posted by: Coldplaying

It is doing excellent business in China.. China is a huge market. 50% jump in collection on its 2nd Saturday from previous days proves that it has great word of mouth and appreciation in China. It can go anywhere from here, Can even collect 700-800cr in China. Aise hi chalta raha to Bahubali's record will be in danger...



Records is a different matter but what is more fascinating to me is the way it is causing discussion and socially impacting a foreign nation. Matlab box office records toh any foreign spectacle can break India mai Titanic, Jungle Book, etc etc all earned big. and were well appreciated, but how many foreign movies not only earn big but also resonates the country's social issues and give a insightful story. Hardly it ever happens, box office biggies are mostly spectacles, but this movie an non-glamorous, simple and unflattering story winning over another nation is something which really amazing.
Zennia thumbnail
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Posted: 8 years ago
#5
Congratulations are in order!!


Well, China is a country where there are scores of athletes, so maybe that's why it struck a chord there.


Ak is truly magical, in his choice of script, passion for acting and his vision.
Rangaaa thumbnail
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Posted: 8 years ago
#6

Originally posted by: ZadayKiDaig

Congratulations are in order!!

Well, China is a country where there are scores of athletes, so maybe that's why it struck a chord there.


Ak is truly magical, in his choice of script, passion for acting and his vision.

that's ironic bcoz before Dangal not a single sports film has done well there...

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