i personally am not deterred by your post didi😊 in fact your posts were one of the main reasons i survived shitia shaadi track part 2😊
but honestly i am one of the black sheeps who have stopped watching ishqbaaz since monday due to personal issues and too much pinky and naintara i have refrained myself from watching ishqbaaz and any posts related to episodes and even not active in twitter for my peace of mind but seeing today's trp riot, i feel i must just keep my michmichis aside and must watch the show. its high time i stop getting personal with this show😕 i dont want such brilliance go down the drain😊
i happened to read this before a few minutes, excerpts from gul khan's interview to india forums,
Currently, with the new boom in digital space, do you think your target audience has changed and you have to make tweaks to cater to both digital and BARC audience?
The online audience is very limited as a lot of people don't understand this concept much yet. And what still counts is BARC ratings as that's what distributors make a count of and that's the criteria for makers to do well. So digital is very irrelevant because it doesn't count. We don't earn anything extra because Ishqbaaaz is topping the charts on Hotstar. We have to perform on BARC. Maybe eventually it (Hotstar) will count after a few years, but as of now, we can't focus on it until it is translating into money.
But, doesn't digital give you a better audience reach?
They are not the audience since they are not counted in the ratings. They don't watch it on television timings. They watch it on personal devices, now whether they liked or disliked the content, does not contribute to the ratings. We are not making shows for the digital audience, we are making the shows for BARC audience and we are very clear.
For example, we started Ishqbaaz with a very 'Dil Chahta Hai' feel...like there was this Mallika track, the bromance track where the three brothers would cook together and talk about women in their lives. While people online went gaga over it, Star Plus told us that if we did not cross a certain rating, they will shut the show. So while everyone was thoroughly enjoying the whole story line, the show was on the verge of shutting down. That's the level of disconnect between online and television audience. BARC is the only criteria for a show's success.
Do you think that success should be focused only on BARC ratings, or will it eventually widen to other platforms?
I don't think that will happen anytime soon in India. Star shares a lot of data. And as per that data, BARC is going progressively interior. They are facing a problem with paid channel. So, people in India have a problem with paid content. And till they do not pay and watch, digital will never work. People are used to watching free Television, so that is a huge roadblock for us to get into that space.
CONCLUSION : TRP MATTERS AND ONLY BARC TRP MATTERS. SO I REQUEST ALL THE ONLINE VIEWERS TO WATCH ISHQBAAAZ ON STAR PLUS. THATS THE LEAST WE CAN DO TO SAVE SUCH A LOVELY SHOW😭
Edited by smileyallora - 8 years ago
Mr And Mrs Parshuram
