In recent memory, we have seen content driven shows finally coming on tube, being popular online, but not able to fetch great in the numbers game. There are examples like 'Beyhadh' which is a great show, but unable to make it big in the TRP game. What do you have to say about that?
I actually love 'Beyhadh' so much. And ironically, our show is launching at the same time slot and will be in competition with 'Beyhadh.' I really don't understand the disconnect between the online popularity and rating charts. I love Jennifer Winget and the show is absolutely fantastic. However, I really don't understand and it is in fact scary that a show like 'Beyhadh' doesn't have the desired ratings.