Posted:
Brand conscious
YOUR diarist was indeed the first one to tell you that Ranveer Singh was the toast of the brand endorsement circuit, taking in as many ad campaigns as he could possibly manage. This newspaper also reported that he charged a cola brand Rs 12 crore, and took the deal from under the nose of Salman Khan, who charged the same brand Rs 48 crore. In just a few months, Singh seems to have become front-page news in the pink papers, each one discussing his gregarious image and how he likes to sit in brand meetings, too. But we're going to let you in on a little secret"all of this is a very concerted effort by Singh. The actor is absolutely consumed with turning himself into a brand superstar'; he wants to see his face on a billboard in every direction he looks. We hear he's been signing on almost every product promotion that's been coming his way. And that he charged less than a crore for six of the almost 17 campaigns. Moreover, the campaign for promoting a European country was actually gratis.
Anupamaa
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