This week will see a big box office battle between Ae Dil Hai Mushkil and Shivaay but it will testing times over the weekend for both films until the business picks up hugely on Monday and it will be Wednesday when the films will settle to normal level collections. The Friday - Sunday period before Diwali is simply one of the worst periods for collections and despite both films having pluses for an opening with Ae Dil Hai Mushkil having hit music and Shivaay having action its unlikely the pluses will show in the numbers. The period is such that even if one film has good reports it can still see falling collections over the weekend. It actually will not even matter much which film is leading on Friday as the key is to be leading on Monday and the film leading on Monday is likely to come out on top in this clash.
In 2009, All The Best opened to just 1.82 crore but two days later on Diwali holiday it was doing over 7 crore nett a jump of around 300% which shows how irrelevant the pre Diwali level can be. The reports will be crucial as only if they are good will Monday go to that big number that both films will need as numbers over the weekend will be low.
A few years back in 2013 the Hrithik Roshan film Krrish 3 had opened to 18.93 crore nett on the same day and that is the figure that both films combined will be looking to cross maybe by 10-15%. But Krrish 3 was a big universal commercial film so that growth in business over the last few years may be negated by the fact that Ae Dil Hai Mushkil and Shivaay are not as universal as Krrish 3. It will not be a huge shock even if both films combined can't get to the Krrish 3 total but as long as they make ground from Monday onward its not much of an issue.
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