Sony EVP and Business Head Danish Khan has admitted that Kuch Rang Pyar Ke Aise Bhi although being number 1 on digital and international has not really clicked in India ratings. " I guess one of the reasons could be that there was no strong preceding show which would help it garner more eyeballs. I am sure the launch of thriller Beyhadh at 9 pm will also help to bring in more viewers to Kuch Rang Pyar as well..
The characters of Ishwari (Supriya Pilgaonkar), Dev(Shaheer Sheikh) and Sonakshi (Erica Fernandes) have already entered the 10 characters list, so it also strong show for us already. The success in digital and international encourage us for it shows that our content is good and eventually we will do well in India as well for you need to remember our country is huge and media penetration is not strong, so we need to keep working hard to get our message out."
Talking about Beyhadh Danish says, "We are confident that this 9 months long finite series will change the ball game for us in weekday fiction as The Kapil Sharma Show has done for us in weekend nonfiction for it is not only very stylish but it appeals to a more urban audiences which is our main stay. The fact that we have already pre shot 30 episodes of gives us time to work on the story and we don't need to compromise with quality. I am very happy with casting, Jennifer Winget, Kushal Tandon and Aneri Vajani are spot on."
He was happy with the performance of the soon to be ended Ek Duje ke Vaaste, "For it too spoke to our urban audiences." Danish also informs that Sony will launch two or three more fiction shows in the coming months. "We will want to have shows starting from 7 pm onwards. Early Prime will be more for joint family shows. Prime Time content will move to more urban settings e.g. Beyhadh. One more strength of Kuch Rang is that it appeals to both urban and smaller town audiences."
😡😡😡
Where this guy was lost when we were expecting answers??? Did anyone noticed...he said, beyhad is a long finite 9 months series. Our show didn't get proper 7 months too & they are excited about their upcoming mega project. He said, he was HAPPY with EDKV. Well, the channel never took any step to increase its viewership. No promotions. No repeat telecasts too. No any update on social media. Still our show did very very well. Here, he is saying that krpkab is also not going good with ratings but they are hoping beyhad which is going to telecast on 9pm will help somehow. Our show never got the treatment it deserves...I feel bad for that !!! Sony TV u failed...
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