The importance of Mallika & SJ cameo

Seriously amazed at some of the posts on what's the need for Surbhi Jyoti's cameo. Many posts ridiculed Gul for bringing her in to increase TRP or to fill in the gap that came after Ishkaara's track was put on hold. I responded to a post but thought this deserves a separate post. I feel strange that many didn't get the subtext of SJ cameo. No, she wasn't called to increase the TRP. Ishqbaaaz is already a hit show-- it doesn't need to bolster it's TRP's with cameos (It's just a small point away from Kasam which is a slot leader). No, SJ didn't come to bring ShivIka closer-- their story hasn't even started so they don't need an external push. The ONLY reason Mallika was brought was to start a social conversation-- whether you can be friends with your ex'es AND the fight for equality that daughters & daughters-in-law face in every household where a mother believes ki Mera Beta Heera Hai.

Bang on post. ...totally agree with u

amazing post

I reckon this was the exact reason of the cameo.

It's shameful how we disrespect the actor or character just like that.

Malika's entry promo posted by Gul had a clear message about the "ex" girlfriend.

Then her reason of eloping the wedding

Then Malika dumping Shivaay knowing that he has everything name, fame success & what not.

Her proving that girls are no less than boys.

And many more from just a small cameo.

We are so into love stories, romance be it ShivIka, Ishkara or RuMya that er don't see the other side of the picture.

I made a post about Malika before but wanting to keep it fun filled ad I know nany didn't like her so didn't want to read bad comments.
So glad that you posted this 👏

Originally posted by: kusharberry

amazing post

i agree with u but in one video she makes shivaay realise about his feelings for anika

Bang on post!
Was about to post the same but then you already posted!

Thank you for making this post! And I can't agree more with you and the people who have commented here. I have been really disappointed with the derogatory storylines in Gul's shows in the past and even in IB (Shivaay manhandling Annika) But still can't help but find it sweet and praiseworthy that she actually introduced new characters, which aren't part of the actual storyline, to raise this issue.

Mallika hails from a rich family (correct me if am wrong here) is a businesswoman herself (though all these days she wasn't shown working..but hey how many times have they shown Shivaay working either 😆 Let's just say she had taken a break from work for her wedding which got extended) Sidharth's family members are all educated and rich people too and yet his mother had such a mindset. It actually depicts a reality that no matter how educated or successful a woman might be she's not untouched from sexism. Look at the sexism faced by the most talented and successful actresses in film industries all over the world. Or the example of commentators in Rio Olympics being more pro-male atheletes.

Sorry for going off topic but what I mean to say is the makers were trying to raise a very relevant issue. It can be debated how effective or ineffective they were in doing the same but hey atleast they had their heart in the right place.

How is it a waste or unnecessary to show a friendly character like Mallika? I loved the friendship that Shivaay and Mallika shared despite of being exes. We don't see that happening in our daily soaps very often, do we? I loved Mallika and Annika's jugalbandi too and the friendliness that they all share.

Now to the most coveted topic- the trps! 😆 Reading some of the comments on the forum made me feel like a murderous villainous character would have been more welcomed if it increased trps Too bad instead we get a cameo of a friendly and flawed character who mostly only teamed up with the gang and had some cute funny moments with them 😆

Sorry the comment got really long :)