Saat Phere comes in, bye bye Kareena Kare

Zee TV, the country's leading general entertainment channel will launch Saat Phere, from October 17, 2005 in the 9:30 PM time-slot replacing the Comedy serial Kareena Kareena. Saat Phere is a daily soap, Monday to Thursday about Saloni, who is a dark complexioned 24 year old, the story revolves around the inside beauty and talent this lady has.

The daily soap delves around Saloni's mother Ambika that Saloni is dark, so as she is partial to Saloni, as her younger daughter Shubra is fair and that her son Samar is the only male child. Though the channel official's claim that Saat Phere is an interactive soap as it incorporates the viewer's feedback for the storyline and that the serial will progress the way the viewers want, time will tell what will suceed.

Now, getting Saloni married was a huge burden for her father, Narpat and Ambika. Nahar Singh a Rajput chooses Saloni over Shubhra, Saloni gets married to Nahar to realise that there is life beyond marriage. She participates in 'Sa Re Ga Ma' and wins it, Saloni is now on the threshold of becoming a singing star leaving behind all hindrances. Watch out the show for more masala and the drama portrayed by an Indian Women.

To promote the show, Zee TV has launched a outdoor teaser campaign, it asks the viewers to send in their perspectives through SMS to 7575 on definite subjects, faced by today's Indian women. Open sample answers, 'Shukriya! Main Saloni. Is Sawaal ka jawab aapke haath mein hai! Kaise? Yeh janne ke liye mujhse miliye Oct 17, 9:30 baje sirf Zee TV pe. Shayad meri kahani aapki kahani ho.' The campaign will see further light during the occasions of Durga Pooja festival in Kolkata and at the upcoming Marathon in New Delhi.

Meanwhile, Curtains will fall on Kareena Kareena, Kulraj Randhawa, who plays Kareena now plans to take a break for a couple of months before resuming to work again. The actor says that she will not do dailies any more and will be concentrating on script writing and films.

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