Posted:
Kyaa Kool Hain Hum 3 Looking To Shock Airlift
Thursday 07 January 2016 12.00 IST
Box Office India Trade Network
6
The year ended with a big clash between Dilwale and Bajirao Mastani and the result went the unexpected way. The result may have gone the way of the underdog but there were no upsets as far as the initial was concerned with Dilwale opening to 70% better collections than Bajirao Mastani. There is another clash happening soon with Airlift against Kyaa Kool Hain Hum 3 and this could really shock as the initial response may be better for the smaller film.
The final result of the Christmas clash always has a chance of occurring as the film with lesser expectations gets the better word of mouth and eventually gets the higher collection but its very rare that the smaller film actually fetches a better opening day. Its actually hard to remember when the smaller film actually beat a bigger film in terms of opening day collections.
When the news came out of the clash it looked an outside chance that Kyaa Kool Hain Hum 3 could battle Airlift but the outside chance has turned into a realistic possibility of not only battling it but over turning it on the opening day. The film could even release on more screens than Airlift as Kyaa Kool Hain Hum is a brand in Mumbai circuit as the first two films did bulk of their business in the circuit so the better single screens across Maharashtra and Gujarat are actually favoring the smaller film. Kyaa Kool Hain Hum has fetched 5.25 crore in Gujarat / Saurashtra and to put into perspective how big that price is that the big budget Xmas releases Dilwale and Bajirao Mastani will fetch a share of 6 and 8.5 crore respectively in Gujarat / Saurashtra. These films were made at 5-6 times the cost of Kyaa Kool Hain Hum 3.
North is where it should be easy for an Akshay Kumar starrer even though the film does not look great from promos but here Kyaa Kool Hain Hum 3 is being distributed by PVR who have a huge presence so where Airlift should easily be dominating the screens it won't be that easy now. Its very likely that Kyaa Kool Hain Hum will have a better single screen chain and probably cross 2000 screens and it won't be easy for Airlift to match that. Even if Airlift manages to get there its still victory for the smaller film as its been made on half the cost of Airlift.
Akshay Kumar is still a very big star and even though the box office numbers have not come lately due to to disappointing content, in terms of all India popularity only the three Khan are ahead of him so on release day his popularity could come into play. But when a film like Kyaa Kool Hain Hum which eventually has a restricted audience and even as a brand has not seen success all over is giving a big star film a run for its money it means the problems are with the big film.
Ghayal Returns has been postponed but its probably too late for any of the films to change dates but after 22nd January its going to very possible that one side will think that they should have moved and the shock would be if that is the Airlift team.
Thursday 07 January 2016 12.00 IST
Box Office India Trade Network
6
The year ended with a big clash between Dilwale and Bajirao Mastani and the result went the unexpected way. The result may have gone the way of the underdog but there were no upsets as far as the initial was concerned with Dilwale opening to 70% better collections than Bajirao Mastani. There is another clash happening soon with Airlift against Kyaa Kool Hain Hum 3 and this could really shock as the initial response may be better for the smaller film.
The final result of the Christmas clash always has a chance of occurring as the film with lesser expectations gets the better word of mouth and eventually gets the higher collection but its very rare that the smaller film actually fetches a better opening day. Its actually hard to remember when the smaller film actually beat a bigger film in terms of opening day collections.
When the news came out of the clash it looked an outside chance that Kyaa Kool Hain Hum 3 could battle Airlift but the outside chance has turned into a realistic possibility of not only battling it but over turning it on the opening day. The film could even release on more screens than Airlift as Kyaa Kool Hain Hum is a brand in Mumbai circuit as the first two films did bulk of their business in the circuit so the better single screens across Maharashtra and Gujarat are actually favoring the smaller film. Kyaa Kool Hain Hum has fetched 5.25 crore in Gujarat / Saurashtra and to put into perspective how big that price is that the big budget Xmas releases Dilwale and Bajirao Mastani will fetch a share of 6 and 8.5 crore respectively in Gujarat / Saurashtra. These films were made at 5-6 times the cost of Kyaa Kool Hain Hum 3.
North is where it should be easy for an Akshay Kumar starrer even though the film does not look great from promos but here Kyaa Kool Hain Hum 3 is being distributed by PVR who have a huge presence so where Airlift should easily be dominating the screens it won't be that easy now. Its very likely that Kyaa Kool Hain Hum will have a better single screen chain and probably cross 2000 screens and it won't be easy for Airlift to match that. Even if Airlift manages to get there its still victory for the smaller film as its been made on half the cost of Airlift.
Akshay Kumar is still a very big star and even though the box office numbers have not come lately due to to disappointing content, in terms of all India popularity only the three Khan are ahead of him so on release day his popularity could come into play. But when a film like Kyaa Kool Hain Hum which eventually has a restricted audience and even as a brand has not seen success all over is giving a big star film a run for its money it means the problems are with the big film.
Ghayal Returns has been postponed but its probably too late for any of the films to change dates but after 22nd January its going to very possible that one side will think that they should have moved and the shock would be if that is the Airlift team.
Ye Hai Mohabbatein
23