How Prem Ratan Dhan Payo Economics Make It A Solid Hit
With over 195 crore already achieved, Prem Ratan Dhan Payo is now on its way to enter the 200 Crore Club. Of course during the course of its making, and especially after the 300 Crore Club entry of Bajrangi Bhaijaan, many felt that Salman Khan would earn a back-to-back 300 crore entry.
Considering the fact that he has been giving one Blockbuster after another (Sajid Nadiadwala's Kick being the one before Kabir Khan's India-Pakistan tale), everyone looked at Sooraj Barjatya to deliver one as well.
Well, the records were set right at the beginning, and that ensured up good enough platform for the film to enter into the safety zone right away. Collections since then have assured a Hit status for Prem Ratan Dhan Payo and while many other filmmakers would indeed fight tooth and nail to accomplish even half of such numbers, the fact remains that everyone connected to Prem Ratan Dhan Payo has gone all the way to the bank.
Here is how:
Landing cost of the film (minus Salman Khan's fees): 105-110 crore (Making: ~85 crore, P&A: ~20 crore)
Salman Khan's fee - Satellite deal (40-45 crore)
Music deal - 15-17 crore
India theatrical revenue (expected) - ~100 crore (Considering 200 crore+ nett total)
Overseas theatrical revenue (expected) - ~60 crore (Considering $18-20 M total)
Total theatrical revenue (expected) - ~160 crore
Profits (which would be shared between Rajshri and Fox - 50 crore+ (exclusive of music)
This has ensured a profit of ~50% for the makers. In a year where there have been hardly any profits for most involved, the Box Office verdict of Prem Ratan Dhan Payo is easily that of being a solid Hit.
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