Brothers has fared very poorly as it grossed 7.75 crore nett in week two and took its two week total to 72.25 crore nett. The week on week fall is a huge 88% as collections crashed in all circuits.
The business of the film will stay below Gabbar Is Back in all circuits except Mysore and Tamil Nadu / Kerala. It will also be below Baby barring Bihar, Assam and Odisha. The film is out of most theaters this week and is not likely to reach even 75 crore nett for its lifetime business. A circuit like Mumbai will finish 7-8 crore nett less than a film lije Drishyam and its not as if Drishyam is a hit in Mumbai.
The film is probably the biggest disappointment of the year so far outside Bombay Velvet. The film was never going to be a huge grosser due to genre but a 74 crore nett final number is a case of the worst case scenario coming true.
The Hindi film industry just about got to parity with last year with the super success of Bajrangi Bhaijaan when two back to back duds hit in the form of Brothers and Drishyam. This has taken the yearly business below the levels of last year as the business of Drishyam and Brothers could not match the business of Entertainment and Singham Returns.
Last year Entertainment and Singham Returns grossed 205 crore nett between them and prior to release, the Drishyam and Brothers total was expected to be more and on a worst case scenario to at least match that.
The figures have not just fell short but fallen short by a distance as the combined business of Drishyam and Brothers will hardly touch 140 crore nett. Brothers has emerged a big flop all over while Drishyam is average in Mumbai with expected nett business to hit 30 crore but with just 13 crore nett coming in Delhi / UP and not even 6 crore nett in East Punjab, the film has failed outside Mumbai circuit.
The combined cost of Drishyam and Brothers is around 175 crore and the Indian theatrical share will be a shockingly low 67 crore. Its a sad state of affairs when the profits of a rare blockbuster like Bajrangi Bhaijaan are wiped out in four consecutive Friday's ( Drishyam, Bangistan, Brothers, All Is Well). Actually more than wiped out as these are not the only releases over the past four weeks.
The business in 2015 till date stands at around a little over 1500 crore while in the same period last year it was 1600 crore. The scenario in 2015 is very bad as its coming after no growth in 2014 and this year looks to be going the same way so it will mean business at a standstill for two years.
Anupamaa
Current Affairs
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