Saif, Bebo affair is a money spinner!
| it's in the open now! Saif Ali Khan and Kareena Kapoor pic/ SHADAB KHAN |
Yash Raj Films to cash in on their romance to promote Tashan
Tushar Joshi
tushar.joshi@mid-day.com
Now that the Saif Ali Khan-Kareena Kapoor alliance is no longer secret, it's not surprising that Yash Raj Films is changing the promotional strategy for Tashan, by cashing in on the budding romance. It's only natural. Most actor couples know and accept this. Even the Shahid Kapur-Kareena romance has been through this exercise. Now, it's happening for Kareena and her new 'hero'.
Money-spinner
Sources close to the camp reveal that Yash Raj originally planned to focus Tashan's campaign on Anil Kapoor, Akshay Kumar and Saif, but now that has been scrapped. The insider adds, "Now, the teasers and promos will focus on Kareena and Saif. Before they began dating, the teasers and trailers were to revolve around all the principal actors in the film. Now, however, the promos will feature Saif and Bebo prominently."
An industrywalla reveals that Bebo is quite keen on signing more films with Saif. "She shares fantastic chemistry with him on screen and off it. In Tashan, she's opposite both Akshay and Saif, but her scenes with Saif outshine those with Akshay. Even during the making of Omkara, Kareena was totally in awe of Saif and praised his performance to the hilt."
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