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ETILO

Difference has another name




(snippet above, full interview below)

INDIA PRESENTS


Saturday, July 25, 2015


ETILO COMES TO INDIA!


Mumbai - ETILO, an American brand famous for it's Indian flavored cold drink - Aha! While Americans go Gaga over Aha, we have managed to have a highly interesting debate with the creators of the brand ETILO.

So, how did this company start off?

A psychology and film student and a finance and economics student buddied just because they were bold enough to have an opinion and keep it, and fight their professors, who tried to stifle their expression. The next thing the duo knew was being expelled from the university.

The next thing the professors knew was facing one of the most competitive female entrepreneurs in the world.

Life is strange, indeed.

So was it a dropout, a garage, bullies or what which created this successful brand?

Neither of us were horrible students, nor had we gone through turbulent childhoods - to the contrary, we actually came from a excellent backgrounds, had wonderful parents and had gone through formal schooling. We would have been just two other university graduates, had we not realised that our degrees made NO sense unless we did something with them.

Honestly speaking, being expelled from university acted as a morale booster for us, shameless as we were. We never let that get us down! Months dwindled by after we got expelled, but no spark or a breakthrough came to us. Being entrepreneurs was the last thing in our minds! We were still figuring out what we should do with ourselves.

Haha! Amusing, so where did your inspiration come from?

We got our inspiration from the most unusual source. It was just a sentence from Frienda Minto which captured our imagination and we felt we had direction at last. "After my shooting for Slum-cat Billionaire, I missed the taste of India..." she had said.

Sitting in California, we realized that our calling lay back home, in India.

There was no looking back from there. With the assistance of eminent mixologists from all over the world, we formulated our cold drink, with its unique mix of spices and flavors.

Interesting! Now how did the name 'Aha!' come from? We are pretty much used to Pepsi, Miranda, Mountain Dew... 'Aha!' is something off the charts!

Aha! Was the first word that escaped our mouths when we tasted the drink, and we decided to name our very first product line 'Aha!'.

Isn't it the norm - simplicity at it's best!

Why first USA, why not India?

Non Resident Indians end up being more Indian than Resident Indians (laughs)... we decided to first launch our product where there would be a need for the flavor of India!

The tagline of Etilo about Difference... right? How does your company make a difference?

Our eyes are not blind to our social responsibility! A percentage of our profits every year go to Mills and Belinda Fates Foundation, and we support a variety of other charities too. We have set all our factories and production units in rural India, thus supporting thousands of families by offering them better employment.

We believe that only an increase in employment opportunities will be able to bring about any significant change in the long run, and are doing our bit towards it. We are also working on improving medical, educational and sanitary facilities in the villages where we have our factories.

Maybe it was the loving efforts of our earnest employees or the essence of India which had the U.S.A going Aha! over the product...

I must say that I am impressed! Our latest news states that this cold drink company is launching condoms... is that for real!

Yes it is! Working the Mills and Belinda Fates Foundation opened our eyes to the population issues in our country, and the lack of sexual education and awareness regarding sexually transmitted diseases and AIDS among people. And that's where the idea Sensuous - a line of latex condoms took birth

Honestly speaking, we had the money... we had the idea - we didn't see as to why would our company NOT manufacture condoms!That's the thing about ETILO, we're just as different as we promise to be.

Wow... just a query, why is the logo of the main brand - ETILO, nothing but a simple font and the company spelled out?

Quoting our previous line, simplicity at its best.

Lastly, What guides you all?

Just a simple quote.. "Oh, it makes a difference, I thought. And if it doesn't make a difference, you will make it make a difference."

Chaim Potok, My Name Is Asher Lev


- Priya Jonathan.




OUR BRANDS




ETILO SENSUOUS
Be Safe - Be Sensuous - Be A Man

Fantasies and ecstasy go hand in hand with comfort and safety at Sensuous. Our aim is to help you live every one of your sexual fantasies and fulfil all your carnal desires, while we keep you safe and away from all the dangers of unprotected sex. The alarming rate at which AIDS and other sexually transmitted diseases (STDs) are spreading is one of the biggest global issues today, and we at Etilo Sensuous strive to help curb this in our own little ways! After all, you need to make a beginning to make a difference!
Check out the brand website at -
www.etilothebrand.wix.com/etilosensuous



ETILO AHA
The Taste of You(rself)!
Here at ETILO's original product - 'Aha!' we bring out the true essence of a cold drink. It had extraordinary cooling effects on the body and mind, and has been scientifically proven to help relieve stress. It can calm your senses and make you revel in the calm in yourself. At Aha!, we combine traditional Indian ingredients with recipes from Europe to bring you the most unique taste ever - the taste of you(rself)!
Check out the brand website at -
www.etilothebrand.wix.com/etiloaha



CONTACT US

Website - www.etilothebrand.wix.com/etilo
Telephone - 123-456-7890
Email - info@etilothebrand.com



Edited by IArmageddonI - 10 years ago


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IArmageddonI thumbnail
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Posted: 10 years ago
#2









Be Safe - Be Sensuous - Be A Man


ABOUT

There's a common notion that the producers and marketers of condoms are the ones who use them the most, among people stuck in time, who refuse to budge from their views. The idea is so wrong.


According to us, sex is a natural phenomena, and it is not up to us to encourage or stop anyone from indulging in it. What we can do something about, however, is the alarming rise in the number of people contracting sexual transmitted diseases (STDs) and unwanted pregnancies. According to statistics, every nine and a half minutes someone contracts HIV in the USA.


Not a very pretty picture...


Hence the two of us decided to bring in a new range of latex condoms - yes, fantasy and ecstasy go hand in hand at Sensuous, but this time we have brought in emotions and sensations, too. We hope our new products are well received by both our patrons and novices alike!


- Arma & Kakes




AMBASSADORS




Ananya Kashyap

Reporter - KKN



"The security offered by Etilo Sensuous Condoms is unmatched. Their condoms are designed after such extensive scientific research that there is no cause for worry. The flavours and textures available are remarkable, and each gives a totally different and incredible experience. Go ahead and try them to know for yourself!"


"Honestly speaking, I was a bit hesitant in the beginning about taking up a condom endorsement. It was a big decision, considering the kind of stereotypes against condoms in India. But I am happy to have overcome my apprehensions and truly feel I have made the right decision. I feel a sense of empowerment after voicing my views on sexual issues, which are, according to me unnecessarily hyped and made a taboo in our society. However, I strongly believe that sex is a crime unless both parties willingly consent to it. Also, I do not like the modern idea of sex without any strings. I do not like to think of sex in isolation as a way of enjoying oneself, but as a part of our life as a whole."


Kabir Sharma,

Editor-in-Chief - KKN



"Etilo Sensuous Condoms take fun to an entirely different level. There is an amazing range of flavours available, and each flavour gives a totally different experience. The best part is that they improve stamina and performance too! My personal favourite is Tattooed Pleasures. With its exotic texture and pretty exterior, it gives a truly novel experience!"


"Being a youth icon, I did feel that it is my responsibility to voice my views on the socially contentious issue of sex. I believe sex is fine, but should happen solely with a person you trust, respect and intend to have a long term relationship with. Sexuality is a gift of God, misusing that is as good as abusing him.

One thing about Sensuous that I personally like a lot, is the fact that on every banner there is an AIDS awareness and no STDs symbol. These are issues I strongly believe in. I think it's very important for all to know the importance of being protected when having sex. I feel condoms are the best way of protection, since hormone pills that women take are scientifically proven to be dangerous for their health in the long run. This is largely because of a misconception that these people harbour that using condoms reduces the pleasure of sex. This is totally baseless, and if anything Sensuous condoms improve the experience. It's time such misconceptions are dispelled and people chose the right partners with the right thinking."

Edited by IArmageddonI - 10 years ago
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Posted: 10 years ago
#3

FLAVORS












TYPES






With an exotic tattoo inspired texture, be assured of a lot of excitement.



Add a super fun quotient to your intense lovemaking



Thicker, more lubricated and the ultimate protection



With its unique raised dots, be sure to reach the ultimate orgasm each time.



The security of protection with the pleasure of bare-backing




Edited by IArmageddonI - 10 years ago
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Posted: 10 years ago
#4




REVIEWS




Following are the views of public! Aka, janta janardhan!


My girlfriend told me she would want me and love me the same way even after knowing I am HIV positive. She gifted me a packet of Sensuous condoms and told me that nothing should be a barrier for love.

She's my wife now :)

- Bob Cruz


The female ambassador has been amazing and it feels fantastic when my woman chooses and discusses these things openly with me! Sensuous is more than a condom for me!

My woman now knows more than me!

- George McCain


It is strange and funny to express how we liked that tattoo one, but honestly... it's ecstasy in a strange pattern!

- Molly Hansen


The makers are not exaggerating one bit - the experience with these condoms are THAT good!

- Diana Hubbard


I was so surprised and taken aback when my boyfriend asked me to chose the type - and man was the experience worth it!

- Marsha Robertson


Glow in the dark, saw how we came together... exhilarating!

- Sam Walsh


I am in love with the ultra light one, reminds me of my first night!

- Francis Ortega


They are intense and just as promised!

- Grace Cooper


You know this experience I feel with Sensuous is fantastic *rolling eyes*

Seriously fantastic!

- Diana Smith



AD FILM





WATCH AT
https://vimeo.com/133901047

It is easy to say that love crosses all boundaries... but does it really? After the revelation of a terrible, life-changing truth, do circumstances win or does love?

Ananya and Kabir are shattered when a seemingly insurmountable barrier emerges between them. Will their love rise above this barrier, or does their story draw to a heartbreaking end?


REVIEWS OF THE AD FILM

"I became emotional while shooting this..."

- Ananya Kashyap, Brand Ambassador


"I am happy that I was a part of something which truly showed what love is."


- Kabir Sharma, Brand Ambassador


"This two minute film had more content and deeper meaning than many longer feature films..."
- Rajeev Pasand, Film Critic


"Emotional and hard hitting."
- Anuradha Chopra, Critic


"A Condom Ad film would be this? Unimaginable - the story stays with you."
- Shabana Kazi, Actor/Critic



FREQUENTLY ASKED QUESTIONS


Etilo manufactures only latex condoms and has them effectively tested. Below are a few frequently asked questions on condoms and their uses.


How effective are condoms?


According to the CDC, when used consistently and correctly, latex condoms are "highly effective" in preventing the sexual transmission of HIV and many other STDs.

Condoms are also 98 percent effective in preventing pregnancy when used correctly, every time.


What is the best kind of condom to use?

Condoms come in lots of colors, textures, lengths, widths, and thicknesses. The most important thing when choosing a brand is that the condoms be made of latex or polyurethane (plastic). Both of these are highly effective in preventing STDs, HIV and pregnancy.

Avoid using animal skin (or "natural") condoms, which prevent pregnancy but aren't as effective in preventing all STDs, including HIV.


Is there a difference between HIV and AIDS?
HIV and AIDS are part of a continuum. HIV is the virus that infects the body and AIDS is the most advanced stage of HIV. So, not everyone who has HIV has AIDS, but, everyone who has AIDS is infected with HIV. How quickly someone with HIV advances to AIDS depends on many different factors. One important factor is how soon after HIV infection a person is diagnosed and gets into care and on treatment. Also, just like any other health problem, different people's bodies respond differently to HIV. So, it is important to get tested, get care if you are positive and protect yourself and your partner(s).


If I am having sex, what is the best way to prevent pregnancy?
If you do have sex, there are different methods of protection to choose from- condoms, the pill, the IUD, the implant, the ring, and the patch, to name a few. When used correctly and consistently (that's every time) they are very effective at preventing pregnancy. Some options- like trying to "time it right" or withdrawal are less effective and harder to manage.


How long is the life of a condom?

Usually one must follow the expiry date on the packet. Also, remember to store the foil in cool dry conditions. If they are left in the car or in your wallet for a really long time then it's best to replace them with new ones. Likewise if a condom is sticky, or the colour seems a bit different, be sure to ask for a replacement or refund.



SHOP NOW!

click me!
Edited by IArmageddonI - 10 years ago
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Posted: 10 years ago
#5



A Taste of You


ABOUT

Here at ETILO's original product - 'Aha!' we bring out the true essence of a cold drink. It had extraordinary cooling effects on the body and mind, and has been scientifically proven to help relieve stress.


It can calm your senses and make you revel in the calm in yourself. At Aha!, we combine traditional Indian ingredients with recipes from Europe to bring you the most unique taste ever - the taste of you!



FLAVORS



Drink in the luxuriously sweet and deliciously sour taste of Aha! Orange Burst




Revel in the salty-sour taste of Aha! Lemon Fizz



Let the refreshing taste of Aha! Soda Bubble tickle your taste buds




Edited by IArmageddonI - 10 years ago
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Posted: 10 years ago
#6
AD FILM


WATCH AT
https://vimeo.com/134475201


Don't we all feel the heat every once in a while, and wish that one of the fairies we heard of in our childhood would visit us and relieve us of our tensions? Watch the ad film to see how Etilo 'Aha!' can help!

Perhaps in the age and rush of growing up, the time of sands have dusted the love and trust of childhood?



AMBASSADOR'S TAKE




ETILO Aha! is indeed a drink with a difference. It has astonishing cooling effects on our body and actually acts as a stress buster. It also has a totally unique taste, and the ingredients are blended so beautifully together that it is hard to tell what the drink tastes of!

- Manav Gupta, Brand Ambassador







One of my top favorite drinks! I'm in love with the taste of ETILO Aha!, and make it a point to keep at least a bottle with me always, since it truly does help me relieve my stress. It does cool both your body and mind down, and makes you feel refreshed. Every sip of ETILO Aha! gives me a new life!

- Malvika Prasad, Brand Ambassador


Edited by IArmageddonI - 10 years ago
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Posted: 10 years ago
#7
Oh I forgot to say...
Shop's open 🤣 🤣🤣🤣🤣🤣🤣🤣
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Posted: 10 years ago
#8


OMG

its outstanding 👏 👏 👏

start da buisness in real 😛

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