Have female and family audiences started reasserting themselves?

There was a time in the 90s and 2000s when films that appealed to families and esp females were the biggest hits. The scenario changed with Dabangg in 2010 and most big films started getting made targeting only the male viewers. The story continued for the next 3-4 years. The role of female stars got reduced in these movies. Now once again we are see a resurgence of films with strong female roles...either the females have equally strong roles as their male counterparts or stronger roles as it used to be in the 90s and 2000s. Examples of such movies are TWMR and Piku. And in the recent Ormax survey Deepika has beaten Katrina on the back of her female fans. So is it a shift back?

The writing is on the wall.

Janta doesn't discriminate..sex,language,region,religion no bar

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I think what type of movies do good business has lot to do with what society is going through at that point in time.

For e.g. when AB emerged there was lot of unrest and anger in India. Youth wanted to have a voice and they got that in those films like Deewar, Trishul and Janjeer.

90s were breezy. There was change in economic structure. It was made open. So there was a flood of feel good NRI movies including some regressive one

2000 marks the era of female emergence as equal partner in India. Initially men were supportive of one or two women doing well in male dominated sector. But in due time when lot and lot of women became successful there was this oppression and dominance and rape and loot. I think Nirbhaya's case has lot of do with Indian society. Mindset is again changing now. This time women are fighting back. Men are becoming supportive too.. They are coming to terms with women's success in outside world and as head of the family too..Also Indian Men have now started accepting women as a lead protagonist with their good and bad, The women are not being portrayed as either goddess or downright bitch as portrayed in earlier movies. e.g. Mardani, NH10, Piku, DLH, TWM2. None of the lead character is all giving goddess like Babhi of HAHK but still people like them..Because that's realistic and its definitely a change...

Also more and more multiplexes are coming up within middle class budget which means more footfall of female and older generation people and that turns into a good number in BO for female oriented movies. I don't see many women comfortable visiting single screen(mostly). Its still men dominated..

So a combination of things set a trend- content, social economic condition, mindset..Its not only female and family audience. Male are also included

Originally posted by: hermione82

I think what type of movies do good business has lot to do with what society is going through at that point in time.

For e.g. when AB emerged there was lot of unrest and anger in India. Youth wanted to have a voice and they got that in those films like Deewar, Trishul and Janjeer.

90s were breezy. There was change in economic structure. It was made open. So there was a flood of feel good NRI movies including some regressive one

2000 marks the era of female emergence as equal partner in India. Initially men were supportive of one or two women doing well in male dominated sector. But in due time when lot and lot of women became successful there was this oppression and dominance and rape and loot. I think Nirbhaya's case has lot of do with Indian society. Mindset is again changing now. This time women are fighting back. Men are becoming supportive too.. They are coming to terms with women's success in outside world and as head of the family too..Also Indian Men have now started accepting women as a lead protagonist with their good and bad, The women are not being portrayed as either goddess or downright bitch as portrayed in earlier movies. e.g. Mardani, NH10, Piku, DLH, TWM2. None of the lead character is all giving goddess like Babhi of HAHK but still people like them..Because that's realistic and its definitely a change...

Also more and more multiplexes are coming up within middle class budget which means more footfall of female and older generation people and that turns into a good number in BO for female oriented movies. I don't see many women comfortable visiting single screen(mostly). Its still men dominated..

So a combination of things set a trend- content, social economic condition, mindset..Its not only female and family audience. Male are also included

I think from 2014 onwards, there has been a resurgence in female oriented movies. But the content was good. Maybe its a coincidence, maybe not.