BARC to report Individual Ratings data from this week

awida thumbnail
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Posted: 10 years ago
#1
Hello Shastrians.😊
I found this article on a rival site and thought of sharing it with you:

It's been a month now since BARC India launched services with Week 16 data from a panel of about 12,000 households from cities and towns with a population of more than 100,000, all-India. This includes states like Jammu & Kashmir, the North East and Goa, which were never measured earlier.

The Board of Directors of BARC India, a Joint Industry Body, has now decided to take the next step to release Individual Ratings Data starting with Week 21 (Saturday, May 23 - Friday, May 29 May). This will now be released every Thursday from June 4, 2015.

Making the announcement, Partho Dasgupta, CEO, BARC India, said, "The response from broadcasters and advertising agencies has been very good. While all broadcasters were using the household data to their benefit, now with Individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the world's largest and most modern audience measurement system."

So from tomorrow we'll see if there is a difference in Shastri Sister's ratings.😕
Edited by awida - 10 years ago

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hanii_0 thumbnail
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Posted: 10 years ago
#2
Yeah kya ho raha hai ...whatever system they adopt i wish Ss trp increase 🤔
awida thumbnail
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Posted: 10 years ago
#3

Originally posted by: hanii_0

Yeah kya ho raha hai ...whatever system they adopt i wish Ss trp increase 🤔


I too am confused Sahar.

I think barc ratings is adopting the old system by collecting individual numbers and not household ones.
shrividhya thumbnail
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Posted: 10 years ago
#4
Now what is this new chakkar??? 😲 I just want SS trps above 2 😕
shreepatil. thumbnail
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Posted: 10 years ago
#5
i didn't understand of this trp system.
awida thumbnail
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Posted: 10 years ago
#6

Originally posted by: shrividhya

Now what is this new chakkar??? 😲 I just want SS trps above 2 😕


I think channels weren't satisfied by the first system barc used. So they returned to the old system which TRP and TVM used.😕
shrividhya thumbnail
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Posted: 10 years ago
#7

Originally posted by: awida


I think channels weren't satisfied by the first system barc used. So they returned to the old system which TRP and TVM used.😕

then whats the difference between the two??😕
awida thumbnail
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Posted: 10 years ago
#8

Originally posted by: shrividhya

then whats the difference between the two??😕


From what I read this is what I understood:

Trp's and Tam ratings used to count numbers of viewers by individual system. Means how many ppl are watching the shows.

Barc ratings used to count numbers of household , means how many houses switch tvs to watch the show.

Tow systems are different. But now after barc opted to individual system too, or mixing the tow systems: individual and households ..their ratings will be more reliable.
shrividhya thumbnail
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Posted: 10 years ago
#9
thanks for the info awida diii😃
awida thumbnail
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Posted: 10 years ago
#10

Originally posted by: shrividhya

thanks for the info awida diii😃


Welcome Shri.

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