Article : Colors Replace Big Boss with Magnum Opus Ashoka

Chakravartin Ashoka Samrat:

The hitorical show will touch upon critical aspects of Ashoka's life through "exceptional" storytelling, "intricately" structured script, "stellar" acting and some "stunning" visual effects, the channel said.

The show will be produced by Contiloe Productions. It has been extensively shot in various exotic locales across the country. A mammoth set with intricate designs which are reminiscent of that era have been put together at ND Studios, Karjat by Omung Kumar and Nitin Desai. According to the channel, the Mauryan era will be brought alive through the use of high-end VFX technology to make the overall viewing experience more engaging and entertaining for viewers.

Commenting on the launch of the show, Raj Nayak, CEO - Colors says, "With Chakravartin Ashoka Samrat, our aim is to take the Indian audience beyond the confines of history books to narrate the never told before tale of Emperor Ashoka for the first time on television. We hope that the visually rich scene-setter, epic sets and renowned cast provide the audience with a new perspective into one of our most magnificent projects in recent times."

For Chakravartin Ashoka Samrat, Colors has devised an elaborate impact and reach-driven marketing strategy amplifying the thought 'Yeh Woh Raja Hai Jiska Sikka Aaj Bhi Chalta Hai'. A special School Contact Program will be executed in close to 200 schools in 50 towns in Tier II markets where young students will, in an interactive way, learn about Emperor Ashoka and his life. A first-time innovation with the Mumbai Metro will have tokens being converted to coins from Ashoka's Mauryan Empire for the duration of 1 week. The campaign will further engage viewers through platforms such as cable and television, print, DTH, and OOH at multiple touchpoints.