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PK Advance At Multiplexes Opens Early
Monday 15 December 2014 12.00 IST
Box Office India Trade Network
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The advance of PK opened early with most of the major multiplex chains releasing their programming schedules over the weekend. There have been films before that have opened advance 6-7 days prior to releases but not at this level as its normally a few theatres or a couple of chains. Normally advance opens at multiplexes opens on Wednesday, in the case of some films its is Thursday by the time programming is ready.
The response was the expected sort with premium multiplexes getting extraordinary response, some like PVR Select City in Delhi getting shows sold out within no time. As the multiplex gets smaller the results get weaker but this is expected as the awareness of an early advance is limited.
The test will be Friday with expectations huge as 3 idiots with the same team of Aamir Khan and Rajkumar Hirani grossed 200 crore nett five years back so PK will be expected to go higher than 3 Idiots by a margin.
Monday 15 December 2014 12.00 IST
Box Office India Trade Network
Share on facebookShare on twitterShare on emailShare on printMore Sharing Services
8
The advance of PK opened early with most of the major multiplex chains releasing their programming schedules over the weekend. There have been films before that have opened advance 6-7 days prior to releases but not at this level as its normally a few theatres or a couple of chains. Normally advance opens at multiplexes opens on Wednesday, in the case of some films its is Thursday by the time programming is ready.
The response was the expected sort with premium multiplexes getting extraordinary response, some like PVR Select City in Delhi getting shows sold out within no time. As the multiplex gets smaller the results get weaker but this is expected as the awareness of an early advance is limited.
The test will be Friday with expectations huge as 3 idiots with the same team of Aamir Khan and Rajkumar Hirani grossed 200 crore nett five years back so PK will be expected to go higher than 3 Idiots by a margin.
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