Bollywood extravaganza to be held in LA

The event called India Splendor will be held from August 10-15. Besides films, it will also showcase Indian arts, business, technology and spirituality, reported entertainment portal variety.com.

The Indian extravaganza is being organised by the New Delhi-based MCorp Global group in association with International Creative Management (ICM) talent agency and the UCLA School of Theatre, Film and Television.

"Our vision has been to bring all the facets of Indian culture, including our booming film industry, to the US in jointly celebrating this momentous mark in history," said Bhupendra Kumar Modi, chairman of MCorp Global.

The idea behind the event is to make Indian culture more accessible to US audiences. Prominent Hollywood-based non-resident Indian film producer Ashok Amritraj has been chosen as the event's cultural ambassador.

"Indian cinema is an important force, and we are pleased to help lead an exchange of ideas and artistic expression between filmmakers from Mumbai to Los Angeles," said ICM chairman and chief executive officer Jeffrey Berg.

Many prominent Bollywood film stars are expected to attend the event.