'It's a scent for a confident', Arjun

When you have Bollywood's super-hot hunk Arjun Rampal declare, "India doesn't present a good range of male fragrances, so, I end up shopping abroad", you have got to take his word for it.

But the launch of fashion designer Rocky S's perfume, Noir, might change the state of perplexity for him and the rest of his clan. The extra bonus for Arjun is the fact that he is the inspiration for the fragrance.

Rocky has been a constant confidant and a close friend of Arjun's from the time the latter was a successful model. But that wasn't the only reason Arjun complied. "I wouldn't have endorsed it if I didn't like the fragrance. Noir is light, yet, long lasting. The trouble with fragrances made here is that they are overwhelmingly strong with high alcohol content," says the actor, who votes for Fahrenheit by Christian Dior as his all-time favourite perfume. With the launch of Noir tonight at Aurus, Juhu, Rocky becomes the first Indian designer to launch his own fragrance.

"It's a scent for a confident, masculine man, who thrives on being the centre of attention," says the designer, who invested considerable amount of time interacting with researchers in France to create the perfume.

A 100 ml bottle of Noir is available for Rs 1,850 and is a combination of fresh (citrus and crisp apple are the top notes), spicy (cinnamon and cloves) yet warm (earthiness of woods and amber) notes.