LOL!
Again Shaurya should be good type post.
Well each of his heinous crimes is out there in open. He is not good. Nor innocent. He only deserves punishment.
Often films and shows take a stronger villain. It is not always necessary that the guy with better screen presence will always be hero.
The show was supposed to be on dark side of the rich and famous and takedown of evil by the heroine. It was never supposed to be a love story.
The entire villain trio is more glamorous. It is "all that glitters is not gold" theme.