Ekta Kapoor, the czarina of Indian television industry, is all set to expand her wings to the US by opening an independent office in that country to make soaps especially targeted at NRIs. Balaji Telefilms operations have already spread to Dubai, Colombo and Jakarta and now it is aiming at the US market, where if everything goes well it will produce soaps in English too. Ekta may also go for a tie up with some American production houses in this regard.
As a source from Balaji reveals, ' We are looking at a massive expansion. All our efforts have gone down well with the audiences in Dubai. We will have new shows for the American viewers too. If all goes well, we will have an independent office in the United States.'
Currently, Ekta's company Balaji has the assets worth Rs 817 crore but she wants to double it through a worldwide viewer ship for her soaps. In order to concentrate on these expansion and other big things, she is expected to transfer her responsibilities as head of the creative department to her deputy Nivedita Basu, who will have the final say in matters of story and screenplay of the soaps. However, her mom will continue to be the managing director and CEO of the company.
link:http://magnamags.com/magna_showtime/node/985
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