What I found is dat when discussing teh dramas, most of the ppl first talk abt who has written the drama or from which novel it has been adapted. And usually tht is most of teh time the main criteria for watching the drama. It's like of Umera Ahmed is the writer, then it must be a good one. So it's d writer who is the HERO in Pakistani dramas nd so it should be. Coz when we watch fiction or read fiction it's d story tht makes one interested in d show. Unfortunately in Indian soaps, story is of least important and yes initially ppl may start watching a show coz it has a good storyline, but den d actors of the show take over, especially the leads, to such an extent tht der is a lot of shipping for particular couples by fanatic fans nd d story loses it's plot, that is, if it had a plot in the first place.
Also apart from the writes Pakistani Drama discussion also focuses on who the director is. Again just as the writer conceptualizes the story, it is the director who will put tht story in it's visual form nd again s/he plays an important role. And of course finally d actors who through their performance put forward the vision of the writer and director. Dey r no less important, but so is the writer and director and all this put together gives Pakistani Dramas the edge.
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