UPDATED: Mr Sharma on Bombay's RedFM 93.5

Whether we agree or not, media rules and in any form.. it actually rocks! It can make or break anything and everything under the sun.

Mr Sharma's chance interaction with Malishka, an awarding winning radio-jockey for the past several years, is great in terms of promotion as the channel does not seem to be interested in neither promoting the show nor its leads.

Malishka has humungous fan following and anything she says turns into almost gold. I recently helped my HR organize an event based on her Chai for Cancer campaign and it was a hit.

Now just imagine the frenzy Maliskha would have created, if she had interviewed Rudra and Paro for her radio station, like they were a few months ago by a Nagpur station.

Case in point being that Mr Sharma and Ms Irani should have been flaunted more and more by the PH atleast if not the channel and not take the Saas Bahu show route... there are a hell lot of more TRP viewers outside the drawing rooms and who can be easily lured by your leads to get hooked to the show...

A BIG thank you for the written update...