Neha Dupia once said a quote that went on to become quite famous-"only two things sell in Bollywood: sex and SRK".
Films that have had a sexual nature have worked, numerous times. MASTI, GRAND MASTI, KYA KOOL HAI HUM, KYA SUPER KOOL HAI HUM, were all sex comedies that worked at the box office. Same applies to sexual thriller/horror films. RAGINI MMS, RAGINI MMS 2, the RAAZ series, etc have all worked well at the box office.
This Friday, another erotic thriller releases: HATE STORY 2, the sequel to HATE STORY (2012) which performed reasonably well at the box office. HATE STORY 2 also marks the Bollywood debut of the leading actors in the film Jay Bhanushali and Surveen Chawla (who has acted in some big Punjabi films before such as SINGH VS KAUR, LUCKY DI UNLUCKY STORY, DISCO SINGH, etc) in leading roles.
HATE STORY 2 has managed to create buzz. Some evidence of this can be found on Youtube. A major film of similar genre like RAGINI MMS 2 got around 4 million views and around 6000 likes, whereas HATE STORY 2 has managed to get around 11 million views and around 14000 likes! That's about triple the amount of views and more than double the amount of likes that HATE STORY 2 has gotten than RAGINI MMS 2!
The songs of the film (Aaj Phir Tum Pe Pyar Aaya Hai and Pink Lips song featuring Sunny Leone) have further helped in creating buzz for the film.
The opening day of the film will be solid. Masses especially will come to see the film as history has shown that they embrace the sex-thriller genre warmly. Opening day should be strong throughout the majority of India actually, as even the classes may come to see the film. Opening day probably won't be as strong as RAGINI MMS 2's opening day though, as that film had Sunny Leone in the leading role and one of the biggest chartbuster songs of the year (Baby Doll). RAGINI MMS 2 did face compeition from IPL, but HATE STORY 2's opening will be affected worse by combined factors such as Ramadan period, last week's release going strong at the box office (HSKD), and audience saving money for next week's HUGE release: KICK. In comparison to another T-Series film released earlier this year (YAARIYAN), HATE STORY 2 should have a better opening day as there is more buzz for HATE STORY 2.
Having said that, the budget for HATE STORY 2 is likely low, and the film seems to have something for both classes and masses. The class audience may like the story of the film and would appreciate the film if it's well-made. The masses would love the sexual nature, skin show, and thriller content. The key factor here would be how successful Surveen Chawla is in making the masses (the male audience specifically) salivate and how much the male audience enjoys her bold avatar. From the looks of the trailer though, it seems that she will be very successful turning on males and making them love her. Personally, I feel that she's really sexy in the trailer! Overall, I think HATE STORY 2 will have, at minimum, a decent WOM, and the film will likely recover its costs.
The film has one week to collect as much as it can, because next week KICK will "kick" HATE STORY 2 out of theatres.
My Box Office Predictions for HATE STORY 2:
Opening Day: 7 crores net
Opening Weekend: 20+ crores net
Lifetime Collections: 30+ crores net
Overall Box Office Verdict: Above Average
Edited by srkat - 11 years ago
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