For many Indians fair skin means beautiful. Don't you see fairness product industry is boomin in India only. In other countries they would have been accused of racism and prosecuted. But in India there is no limit even though people in this country fall under wide variety of complexion ( from very white to dark brown) and different features from north to south and east to west. Still there is no end to these stupid products and their endorsement.I find it quite hilarious as now one will get fairness meter with the product.
While talking about EMA. After leap many ppl have commented on Rachana complexion saying she is so dark and blah blah. But now see she having so many fans following her not only because of talent but also because of her gorgeous expressive eyes and innocent smile. Whereas fair skinned actor has failed to win our heart.