Posted:
Social networking certainly seems to have influenced the TV fraternity in India to embrace the social networking platform in a big way. Earlier only actors or channels would try to establish audience connect on the virtual world, now the online interactive platform has become more interactive with even TV shows either getting their own handles basis their mother handles or specific hashtags that lead the online audience to track their fave shows. On World Social Media Day AT finds out why it's so important for Tellytown to adopt the social networking sites...
ALSO READ: Alok Nath: The sanskari Babuji joins Twitter
#Connectivity matters: Certain things always set trends. And when stalwarts like Amitabh Bachchan wooing online followers to his upcoming TV fiction show, the game seems to be getting interesting. According to the telly think tank it's all about staying connected and multiplying online fan base. Says actress Poonam Dhillon, "In today's time, sometimes we are overwhelmed by connectivity as it takes away lot of time. By and large, it is a boon because it's always important to connect with people."
The power of an online buzz generated around a show is said to have its own eyeball factor. Plus, TV stars' enigmatic presence on the social networking sites also adds to the online factor. Gaurav Seth, Senior VP and Head Marketing of a leading General Entertainment Channel, says, "An online identity is beneficial for TV shows as they can tap conversations happening online around their content and get instantaneous feedback." The power of online buzz generated around a show is said to have its own eyeball factor. So, does digital presence of actors as well TV shows replace stars's promotional outings to different cities? Industry experts say, not really. "Physically visiting cities has its own charm, because the impact and experience of meeting your audience is real and lets an actor establish an emotional connect with the audience. Social networking has its own USP and one can't be the substitute of the other," says Vivian D'Sena. Vivek Srivastava, Head, Commercial and Digital, of another leading GEC, says, "A handle with its digital updates gives more insights into the show. Individual digital identity of each show is a must because tonality of each show is different. "
ALSO READ: Shah Rukh Khan now has eight million followers on Twitter
#Instant feedback Staying connected, according to TV's think tank, involves sharing promotional info too and nuggets on star visits which take the connect to another level. Producer Rajan Shahi says, "Social networking platforms give you instant feedback. The new generation is hooked on to the internet. The bigger advantage online is that there is no space constraint and instant accessibility to information as today almost everything is connected to the Internet. Show updates to loyal viewers on forthcoming tracks surely helps a show in creating interest around the characters."
#TV Fans maange more It's all about getting maximum eyeballs. "The online strategy for each show is different basis pre launch or post launch. No doubt the online target audience is younger, however feeding info to the net savvy user about what's on air adds on to to the personal experiences. The NRI audience, which comprises a big chunk of users, benefits a lot from this," says Srivastava. "Most show pages offer exclusive content where fans can read up on the latest episodes, learn more about actors, get sneak peeks about upcoming episodes or participate in interesting contests to win prizes related to the show. The online presence works as an entire eco-system where fans benefit the most," says Seth.
Vivian DSena Social networking helps a show as audiences who follow a show like to get updated about it. The awareness about what's going to come next creates more curiosity. Internet is a huge and interactive medium.
Roopal Tyagi The online world attracts new set of audience and helps a show and its actors get an honest feedback where it is a two way process because the feedback is instant.
ALSO READ: Alok Nath: The sanskari Babuji joins Twitter
#Connectivity matters: Certain things always set trends. And when stalwarts like Amitabh Bachchan wooing online followers to his upcoming TV fiction show, the game seems to be getting interesting. According to the telly think tank it's all about staying connected and multiplying online fan base. Says actress Poonam Dhillon, "In today's time, sometimes we are overwhelmed by connectivity as it takes away lot of time. By and large, it is a boon because it's always important to connect with people."
The power of an online buzz generated around a show is said to have its own eyeball factor. Plus, TV stars' enigmatic presence on the social networking sites also adds to the online factor. Gaurav Seth, Senior VP and Head Marketing of a leading General Entertainment Channel, says, "An online identity is beneficial for TV shows as they can tap conversations happening online around their content and get instantaneous feedback." The power of online buzz generated around a show is said to have its own eyeball factor. So, does digital presence of actors as well TV shows replace stars's promotional outings to different cities? Industry experts say, not really. "Physically visiting cities has its own charm, because the impact and experience of meeting your audience is real and lets an actor establish an emotional connect with the audience. Social networking has its own USP and one can't be the substitute of the other," says Vivian D'Sena. Vivek Srivastava, Head, Commercial and Digital, of another leading GEC, says, "A handle with its digital updates gives more insights into the show. Individual digital identity of each show is a must because tonality of each show is different. "
ALSO READ: Shah Rukh Khan now has eight million followers on Twitter
#Instant feedback Staying connected, according to TV's think tank, involves sharing promotional info too and nuggets on star visits which take the connect to another level. Producer Rajan Shahi says, "Social networking platforms give you instant feedback. The new generation is hooked on to the internet. The bigger advantage online is that there is no space constraint and instant accessibility to information as today almost everything is connected to the Internet. Show updates to loyal viewers on forthcoming tracks surely helps a show in creating interest around the characters."
#TV Fans maange more It's all about getting maximum eyeballs. "The online strategy for each show is different basis pre launch or post launch. No doubt the online target audience is younger, however feeding info to the net savvy user about what's on air adds on to to the personal experiences. The NRI audience, which comprises a big chunk of users, benefits a lot from this," says Srivastava. "Most show pages offer exclusive content where fans can read up on the latest episodes, learn more about actors, get sneak peeks about upcoming episodes or participate in interesting contests to win prizes related to the show. The online presence works as an entire eco-system where fans benefit the most," says Seth.
Vivian DSena Social networking helps a show as audiences who follow a show like to get updated about it. The awareness about what's going to come next creates more curiosity. Internet is a huge and interactive medium.
Roopal Tyagi The online world attracts new set of audience and helps a show and its actors get an honest feedback where it is a two way process because the feedback is instant.
Bigg Boss 19
Anupamaa
Jhanak
