Holiday - A Soldier Is Never Off Duty has held up well on Monday with collections looking to be in 7 crore nett range. The drop is around 40% from Friday which is good and more importantly the Monday collection number is good as the film was coming off a not so great Friday so there is always chance of a smaller drop.
So despite the average weekend for the film, the weekdays will take it to a good first week total possibly the second best of Akshay Kumar's career.
There have been many film in the past 18 months or so which have held up on Monday but then started falls from Tuesday and by the time Thursday comes the collections are low leaving the second week to fizzle out.
So the key for Holiday - A Soldier Is Never Off Duty is too avoid those 15% daily drops and go into week two with solid collections. The keys days for a film hoping to have a long run have become the first Tuesday and second Friday.
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