GEC Watch: Sony, Life OK grow against IPL onslaught

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Mariya Khan

@ShaitaanKiKhala

Stunner

+ 3

Posted: 11 years ago

GEC Watch: Sony, Life OK grow against IPL
onslaught
Zee TV held its viewership while Star Plus,
Colors and SAB TV witness drop in Week 20 of
TAM 2014
BestMediaInfo Bureau | Delhi | May 22, 2014
As IPL continues to affect Hindi general
entertainment channels, Sony and Life OK
withstood the IPL onslaught in Week 20 of TAM
while all other top GECs witnessed decline in their
gross viewership.
According to data sourced from TAM subscribers
for Week 120 of TAM 2014 (May 11 - May 17) for
CS 4+, HSM markets, as Star Plus slipped below
the 700-mn mark with reduced leadership margin,
and Zee TV held its viewership. Colors slipped
further and a growth in the viewership of Life OK
brought both the channels with kissing distance.
Sony too strengthened its position by adding
maximum viewership this week.
Star Plus lost maximum eyeballs this week and
dropped to 681 GTVMs. The relative share of Star
Plus was reduced to 28.77% (last week 733 TVM
with 30.47% relative share).
Zee TV held its viewers and recorded 394 GTVM
with a relative share of 16.65% (last week 395
TVM and 16.42% relative share).
Colors dropped further to 367 GTVMs with a
relative share of 15.50% (last week 376 TVM with
15.63% relative share).
Life OK added a few eyeballs this week and
inched closer to Colors. The channel recorded a
gross viewership of 354 TVM with a relative share
of 14.96% (last week 348 TVM and 14.46%).
Sony's added maximum eyeballs in Week 20 and
grew to 313 TVM with a relative share of 13.22%
(last week 286 TVM and 11.89% relative share).
SAB TV dropped further to 258 TVM with a
relative share of 10.90% (last week 268 TVM and
11.14% relative share).