TB Article:Arijit Singhs marvel Muskurane makes its debut on Beintehaa

Arijit Singh's marvel "Muskurane" makes its debut on Beintehaa

TNN | May 2, 2014, 04.05 PM IST

Wow !!! Beintehaa has become very famous on Colors ❤️

This is it...Beintehaa rocks It cant get better than this...For first time a films Music will be launched in aTelly Serial...Yay...This shows how immensely popular our show is...ZaYa ka Jalwa everywhere. ...Bolly ppl love Beintehaa I guess. ..

Oh my word! I'm so proud of Beintehaa to be premiering Arjit Singh's new song! BI has gripped such a core audience in a matter of 4months, it's so impressing that big time Bollywood are branching out to Beintehaa for the release of a song! Wheeew. I feel so happy to associate myself to this blissful show. It's reasons like this, I know I did not go wrong with watching BI. ❤️

As for it being an actual never-heard--before Arjit Singh song I'm hella excited! He is one of the greatest things to happen to India, in my opinion so for BI & him to go hand in hand is splendid. I'm gna love this, I just know it 😃

omg omg omg!

just cant bellieve this! like am I dreaming?!! BI damn you!!!!!! I looove how its going places and being promoted and appreciated everywhere by everyone! damn! Im proud of it!!!

wowww that is a fab news beintehaan rocks...nd baki serials ko babaji ka thullu...i thnk sng will b released in d freezer wala scene...

Oh my god!!! I'm so so proud of Beintehaa!!! Yet another feather to its cap.. So elated to hear this news!!👏

OMG wow! This is a very proud moment for beintehaa!
So happy to hear this!

Originally posted by: Dazzler.

Says Sanujeet Bhujabal, Marketing Director, Sony Music India, "This is a unique initiative wherein we will be releasing the first single from City Lights 'Muskurane' on this hugely popular show on COLORS called 'Beintehaa' before we release it on any music channel. Arijit Singh's mellifluous voice enhances the song and is in line with the story of the serial. we believe "Muskurane" will be an instant hit with the listeners and the viewers."

Adding on Mahesh Bhatt believes, "Music plays an integral part of our movie City Lights and especially this beautiful ballad 'Muskurane' sung by Arijit Singh has a very different feel to it which will definitely connect big time to the listeners. The serial Beintehaa which is extremely popular with all age groups is a perfect fit for the song and we are sure once people listen to it they will want more of it."

@Bold: This is SUCH amazing news for BI! Omg, such an achievement! For them to launch a song of their movie which is SUNG BY ARIJIT on BI before it goes on any music channel is HUGE for our show. I am so excited and happy for BI's success! Thank you so much for sharing 😳