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Arijit Singh's marvel Muskurane makes its debut on Colors Beintehaa...

Popular singer Arijit Singh’s song will add charm in Colors’ popular show Beintehaa which is taken from the anticipated film Citylights.

2014-05-02T17:24:00Z
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Television is a medium that has made the entire entertainment industry sit up and take notice of its reach and mass appeal. Taking a note from this widespread impact, Colors' popular television show Beintehaa is all set to experience a milestone as Vishesh Films' much anticipated movie Citylights will debut their song Muskurane on the show. Directed by the National award-winning director Hansal Mehta, the movie is creating quite a buzz with its concept and music.

Beintehaa features the story of two similar and headstrong people Zain (Harshad Arora) and Aaliya (Preetika Rao) who, in spite of being married, are yet to profess their love for each other. Muskurane, a melodious song recorded in the voice of Arijit Singh will build further on the beautiful chemistry shared by Tellyland's favorite couple and their blossoming affection that has made for an endearing watch week-upon-week. Jeet Ganguly's lyrics beautifully intertwine with the music and add some spice to their relationship which promises to leave audiences asking for more.

Says Sanujeet Bhujabal, Marketing Director, and Sony Music India, "This is a unique initiative wherein we will be releasing the first single from City Lights Muskurane' on this hugely popular show on Colors called Beintehaa' before we release it on any music channel Arijit Singh's mellifluous voice enhances the song and is in line with the story of the serial. We believe "Muskurane" will be an instant hit with the listeners and the viewers."

Adding on Mahesh Bhatt believes, "Music plays an integral part of our movie City Lights and especially this beautiful ballad 'Muskurane' sung by Arijit Singh has a very different feel to it which will definitely connect big time to the listeners. The serial Beintehaa which is extremely popular with all age groups is a perfect fit for the song and we are sure once people listen to it they will want more of it."

Commenting on this first-time phenomenon, Prashant Bhatt, Weekday Programming Head - Colors, said, "Content and music are two factors which often combine aesthetically to create a spellbinding experience for audiences. If content is the body, then music is its soul. At COLORS, it is our constant endeavor to incorporate popular music for our shows to create a stronger connects with viewers. Muskurane' is a beautiful composition which matches the tonality of current storyline between Zain and Aaliya in Beintehaa beautifully. We are happy to collaborate with Sony Music to create a platform for this television first that has helped us enhance the relationship between the show's lead protagonists."

 

 

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Prashant Bhatt Preetika Rao Hansal Mehta Arijit Singh Harshad Arora Beintehaa  Colors 


Comments (102)

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arsh_sp
arsh_sp 6 years ago Beintehaa has already made a good name.great going keep rocking harshad and preetika
shanayakhan
shanayakhan 6 years ago HARSHAD ARORA AND PREETIKA RAO ROCK!! BEINTEHAA ROCKK!

soniadutta
soniadutta 6 years ago I really love this show and especially the chemistry between ZAYA
Taniya20
Taniya20 6 years ago Beintehaa Rocks! Its the best show. Preetika Rao and Harshu Darling Rocks! They are the best!
tahia_nushrat
tahia_nushrat 6 years ago HARSHAD ARORA AND PREETIKA RAO ROCK!! BEINTEHAA ROCKK!
Bibigul
Bibigul 6 years ago The song was tremendously amazing and wonderful :) Muskurane suited the scene very much ! Loved it. :)
Rope_of_Hope
Rope_of_Hope 6 years ago Beintehaa rocks Harshad Arora and Preetika singh r the best
-Hinaloveasya-
-Hinaloveasya- 6 years ago Beintehaaa is the best
Love Harshad And preetika
-farzana
-farzana 6 years ago Beintehaa rocks
Harshad arora and preetika rao are the best
-Sadiaa-
-Sadiaa- 6 years ago BeIntehaa is the Best
Harshad Arora & Preetika Rao rock as ZaYa
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