No Ratings tussle in IPL: TV Bosses not worried anymore

Elections affected ratings more than IPL This election season took away more viewers than the IPL, says Gajra Kottary, the writer of Balika Vadhu. "Out of the six weeks of IPL, the first and the last interest the viewers the most. The first week, viewers want to get an idea of the teams and the players, while in the last week, they want to watch who wins the play-offs and heads to the finals. During that time, ratings are affected but that happens for all shows equally. In the remaining four weeks, the ratings aren't affected that much. In fact, this time around, more than the IPL, the elections have affected TV shows as people are taking a keen interest in the polls. However, people still tend to be a little cautious when launching new shows around the IPL, as it would mean swimming against the tide," she says.

Shashank Vyas adds, "As a person who watches cricket, my interest in the IPL has diminished. Viewers have been watching international tournaments throughout the year. People might still go the stadiums and watch the matches, but I don't think they will be glued to the TV for three hours. Even if people want to watch the match, they can watch it during the commercial breaks during the daily soap. I don't think viewers will miss TV shows to watch the entire match. Even films are released during the IPL season."