Mid-day Blind Item: No deal in the offing

This actor has been losing out on endorsements mainly due to his personal crisis

HE may be busy finishing shoots for his upcoming films, but it turns out that this actor has not been getting any new endorsements. The brands he currently works with are also skeptical of working with him again due to his change of image.

A source says, "In the past one year, this actor has been in the news for all the wrong reasons " be it on the professional or the personal front. Though he hasn't openly talked about his emotional turmoil, it seems that his image has taken a beating. He may now lose out on some plum offers."

The source adds that a leading brand, that is facing a financial crunch, recently did a market research survey to gauge how this actor is perceived by the public. "The research revealed that not too many people consider the actor to be a family man now. The brand has been advised to not sign him for products that are mainly consumed by families. The company also realised that their previous brand association has not translated into significant profits. It has now decided to not renew its contract with him. It didn't help that the actor had demanded a paycheck of Rs 15 crore."