Anandi - Power of 49(New Advt)

In his voter awareness video, Kamal Haasan says: "Remember. Selling your vote is like selling your self respect. Vote without fear. Vote for democracy. Vote according to your conscience..."

Not just film stars, voter awareness drives are the flavour of the season across general entertainment channels too.

During soaps or in between ad breaks, television actors speak of the need to vote.

The Tata Group uses television's favourite bahus to drive home its Power of 49' campaign. This campaign aims to awaken women, who comprise 49 per cent of the country's voter base, to cast an informed, independent vote. According to a Tata Group statement: "Several research reports have shown that television soaps affect the lives of everyday households and in turn impact societies..." Some of the leading ladies who are part of its campaign include Dipika Singh (Diya Aur Baati Hum), Hina Khan (Yeh Rishta Kya Kehlata Hai), Shilpa Shirodkar (Ek Mutthi Aasmaan), Roopal Tyagi (Sapne Suhane Ladakpan Ke) and Toral Rasputra (Balika Vadhu).