From what I gather, the very premise of this show is a dark one...it started off with plenty of violence, massacre and plenty of tears...usually tears guarantee TRPs...that didn't quite happen in this case...
With time, the show moved on to trying to find a balance b/w the haveli brigade of saas-bahu characters and RP love story and hoping to find the all elusive ratings...still nothing much there.
Then they used the ultimate brahmastra of all daily soaps...hate wedding😆...and from what I gather now, even that doesn't seem to have worked much?
Here is my opinion on why that might be:
1) For any story/show to really appeal to an audience, yes even the TRP audience, there needs to be CONVICTION and CONSISTENCY in the storytelling...in RR's case, consistency is a MAJOR problem...mainly owing to the writers trying more gimmicks than sticking to their actual story.
What is the title of this show? Rangrasiya, is it not? So obviously that points to Rudra...he is the driving force of this show, the character with the most layers of complexity to unravel, the character that drives the drama in many ways. Paro is supposed to be a soft foil to him, to help him evolve as a character, overcome his demons, find love along the way and live happily ever after😆
2) A strong and COMPELLING female character is important in daily soaps...Paro's characterization inherently doesn't leave scope for much so the writers seems to mess with her characterization on whim to drive whatever latest gimmick they come up with.
This was most obvious during the hate wedding...now I'm no writer but having watched enough of these soaps and hate weddings, I've gathered this much that the PAIN of the female lead should come through CLEARLY...her tears are supposed to make you feel for her, sympathize with her...the writers FAILED on this count in the hate wedding...what was otherwise a MAGNIFICENT performance from Ashish didn't get quite the support it needed storyline-wise from the Paro end cuz she got happy a little too quickly and got busy with post wedding rituals.
People say they don't want to watch dark/depressing stuff but when the female lead cries, isn't that supposed to spell magic TRPs? So why don't they stretch that out rather than making her a happy bunny overnight?😆...Real human emotions don't change in the span of seconds, do they?
3) As I said previously this is a dark story, so when comedy appears suddenly and in unexpected place, it may not always go down well...ideally, the comedic aspects should be left to Mohini, Sumer and the side character gang...Dilsher's one-liners do a great job of that too...the lead characters shouldn't be turned into clowns simply for the purpose of "light hearted" viewing.
4) ST's two previous shows had plenty of dark tones too so it can't be that people only want to watch happy stuff...what makes a story tick is sticking to your convictions and making it FLOW well rather than trying a new gimmick every episode hoping it will work😕
5) The story needs to settle in...they move way too fast sometimes and it's jarring as a viewer to try and figure out what's going on and how and where people are entering and exiting a scene😕...some THEHRAAV would do them good.
The writers need to make up their mind...either they tell the story they set out to tell or bow down to TRP gimmicks and end up making a khichdi which will basically just leave them in no man's land...na idhar ke, na udhar ke.