Privileged that Complan chose me: Amitabh Bachchan

Amitabh Bachchan says he is privileged that Complan chose him as the celebrity face of the brand. Big B said, "I believe that Complan is using a celebrity for endorsement for the very first time and I feel very privileged that they chose me. I hope that by using my ability it brings greater visibility and greater profits. The idea is that this Bhooth has got extra ordinary strength because he represents Complan. Every time there's a requirement of Strength for a child or anybody I appear in a ghost like fashion to assist which will reflect in the campaign, that its Complan that is responsible for the strength."

He added, "Many of us are protein deficient and we have to be careful of what we eat. We are not always aware of what protein is going into our bodies and here is a product, Complan, which actually takes care of all that. So this is something that's really sensible to consume for our health. Protein is essential for the body to have strength and I think the kind of life that we lead and the hours that we keep, this is something that is needed."