Director Waseem Sabir, associated with shows like Ek Veer Ki Ardaas - Veera, Maryaada Lekin Kab Tak? and Phir Subah Hogi, believes the TV industry is unable to go beyond a particular zone as housewives dominate the pan-Indian audience that watches the shows.
"The audience is more interested in watching housewife sagas. We love seeing planning and plotting, and the truth remains that we don't enjoy other's happiness," Sabir said.