Replying to this here to get all my thoughts in one place.
Few points:1. Major factor- Exam time in India. TVs In ‘primetime’ will turn off. (Most so shows r down, including maa w/ high drama & Rishta w/ lovestory)
Explains decrease at 7:30, but retained at 11 pm.
2. Promo whole week was about cad car car & accident. No prior build up for any ShiVi scenes. That was a blunder!
3. storyline: loose ends of evil of Bua, maami, Anita never getting caught or punished.Direct divorce w/o any logic/rhyme/reason. And no one cares. Shiva being 0 concerned for Raavi’s kidnapping was out of character and not expected.
Suma-Shiva’s anger on Raavi- again this time completely misplaced. And they have 0 follow up- continuing storylines to that.
4. People are getting tired of baseless abuses! Show some positive progress. ShiVi catching maami’s deeds would grab eyeballs. Not planning & plotting of maami-kamini & Suman’s monologues.(Cs is 1.77 on positive track w/ bachchas introduced, read on tc . Competition hai)
5. They lost out in goodwill & positive response of audience of Raavi being back, with rather baseless Shiva Suman anger & Car focused promo through week.
Interesting points about the external factors.
I wonder if other channels were also affected then....at least our competition CS doesn't seem to be....not sure if they increased or stayed stable tho.
As for continuity/ storyline issues, PS has maintained its 1.9 despite all of that. So the question now is, is the audience really giving up?? 🧐
We'll find out next week.