Falling TRPs force Sony to trash two new shows

Falling TRPs force Sony to trash two new shows

Just a few months back, Sony Entertainment Channel had gone in for a major overhaul of its prime time content with the launch of seven new shows at a single stroke to take on the top top three Hindi entertainment channels -- Zee TV, Colors and Star Plus. However, the ambitious plan hasn't really worked.

Already, two of the new shows -- Rani Padmini (a period love story produced by Nitin Desai) has gone off air and DNA has learnt that even Palampur Express will follow suit.
Asked whether the grand relaunch had failed to boost the fortunes of the channel, Danish Khan, the marketing head of Sony Entertainment Television countered, "Despite not breaking into the top three, we are a clear number four now. But yes, Rani Padmini is off air and Palampur Express is going off air as well. Audiences have rejected them and we are pulling them off air." The audience is definitely king....

http://www.dnaindia.com/entertainment/report_enough-of-saas-bahu-sagas-for-ekta_1286442