Zee Muzic cashes in on B News! for TRPs

Zee Muzic, the flop music channel from the Zee stable is trying hard to gain the much needed TRPs with their new show B News!, modelled completely on one of the most famous spicy news and gossip shows from Hollywood, E! News.Much like the original show, B News! has in-depth news, views, features and a no-holds-barred style of reporting and is said to be totally bold and bindaas.

And also keeping in mind the original format, two anchors have been chosen to host the show. After failing to blaze up the silver screen, Nethra Raghumanan along with Vikas Bhalla, a failed film-cum-TV actor and singer will try to add some zing to their careers with B News!

"B News! is a revolutionary show on Indian television. It's a show that will perhaps open doors to the paparazzi. It's will also delve into the underbelly of Bollywood, a show that will not only give you the glamour and glory of our stars, but also talk about their pain, their heartbreaks," said Mr. Irshwin Balvani, Business Head, Zee Muzic.

Zee Caf had recently got the rights to exclusively air E! News only a day after its actual telecast in the US. It appears that right after that the creative teams also felt that they had the exclusive right to lift and copy ideas too. However the general feeling is that the copycat version can hardly match up to the levels set by the original! (Sampurn