Amitabh Bachchan will soon rap for cricketer Vijay Nazaare (not Hazare!), singer Bijoy Lahiri (not Bappi!) and actor Vijay Kumar (not Akshay!). These spoofs of well-known figures find a place in the new promos of Kaun Banega Crorepati 2, on Star Plus.
The three characters portray the hopes and aspirations of the masses. Anchor Amitabh Bachchan enters their lives to extend a special invitation – to be in the hotseat of KBC 2.
This invite is in the form of a rap number – "Hotseat pe milega, bhaiyya umeed se dugna," croons the Big B.
As a sequel to the current Umeed promos on Star Plus, the superstar host raps in the Umeed Se Dugna campaign as a run-up to the final countdown for the quiz show. KBC 2 airs from August 5.
Bachchan's rap numbers will premiere on Star Plus at 8 pm on June 26, during the IIFA awards. They will have three different tracks – of a cricketer, actor and singer.
This is the first time that the Bollywood icon has sung an entire rap track for an ad film.
Says Ajay Vidyasagar, senior vice-president, marketing and communications, Star Plus, "We have chosen a cricketer, an actor and singer because these are commonplace ambitions of most Indians," says.
KBC's new season offers Rs 2 crore in prize money. The promo has been directed by Rajesh Krishnan and conceptualised by Piyush Pandey and his O&M team.
"As usual I am scared, frightened and nervous," said Bachchan earlier of his comeback. Umeed, the first promo of KBC 2, was aired on May 16 across Star channels.
shaheen@mid-day.com
CRICKETER: Vijay Nazaare
Rap track: Cricketer Vijay Nazaare
Yeh hai Mr Vijay Nazaare Cricket ki duniya ke ubharte sitare Life mein kabhi na maara chauka Waited for a loose ball, par milla na mauka Inke liye rahi, no position khaali Maidan main bhi aaye Toh with drinks trolley Pavilion main baith ke dekhi har paari Nazaare ne kabhi par himmat na haari One day while doing jhadoo pochha Coach ne pucha, "Kabhi umpire banne ka socha!" Bas umpire banke, unhone andhi machayee Har appeal ke pehle apni ungli uthayi Aaj bhi hai pakde yeh umeed ki dori Don't lose hope is the moral of the story Jisne seekha inse, life mein kabhi bhi na jhukna Hot seat pe milega, bhaiyya umeed se dugna
ACTOR: Vijay Kumar
Rap track: Actor Vijay Kumar
Yeh hai Mr Vijay Kumar Bachpan se hai inhe acting ka bukhaar Na hero baney, na he yeh baney villain Kaamyabi se hua na inka milan Studio ke canteen mein jawani bitayee Doosron ki chai main biscuit doobai Filmi duniya ne unhe yaad deelaaye naani Par Vijay Kumar ne haar na maani Ek din kaamyabi se hua milaap Actor: Bhaisaab aap ka batuva Bachchan: Vaise karte kya hoon? Actor: Filmoo mein… Kisi badi film mein bane, heroine ke baap Acting ki dekho chal padi dukaan Finally kismat ne bhari udaan Aaj bhi hai pakde yeh umeed ki dori Don't lose hope is the moral of the story Jisne seekha inse, life mein kabhi bhi na jhukna Hot seat pe milega, bhaiyya umeed se dugna
SINGER: Bijoy Lahiri
Rap track: Singer Bijoy Lahiri
Bijoy Lahiri ko music mein itna pyaar aaya Ki woh seedha jaake Phd certificate laaye Praata, jab woh chhedhte woh sangeet ke taar Aise lagta jaise gir gayee sarkar Aur jab jab woh chath pe riyaaz karne jate Musicians ke lag bhag bure din aaye Bijoy da jaise Sa… Phir ek din jab hui gayakon ki hartal Ek phone aaya Aur ek musician bola Hi…. kya aap banenge lead singer In my film The Cool Guy Aur jab jab hui gayakon ki hartal Bijoy da ki kala ne kiya kamaal Aaj bhi hai pakde yeh umeed ki dori Don't lose hope is the moral of the story Jisne seekha inse, life mein kabhi bhi na jhukna Hot seat pe milega, bhaiyya umeed se dugna