indya.com sets 'web traffic record' 4 CT

(11 November 2006 2:00 pm)

MUMBAI: Star India's internet portal indya.com has registered over 1.1 billion hits and 234 million page views on its iccchampionstrophy.indya.com site since its 8 October 2006 launch.

As the official internet partner of the International Cricket Council, indya.com was designated by the ICC to develop, host and market the official global web destination for the Champions Trophy, asserts an official release.

"Cricket lovers throughout the world have counted upon indya.com to deliver the best online cricket experience available, and I believe that the results speak for themselves," said Star India Entertainment CEO Sameer Nair.

"The success we achieved makes icchampionstrophy.indya.com, Star India's most successful web property to date and as the ICC Champions Trophy serves as a precursor to the 2007 Cricket World Cup, we anticipate an even larger response in the future," he added.

The website hosted country specific packages which were available at different price points, allowing internet subscribers to buy into a 'match pack' - a gateway to live clips, highlight packages, and expert comments of every match in the tournament. The site served over one million video and live-streaming requests.

iccchampionstrophy.indya.com also offered a feature rich application called Matchcast that allowed users to access live scores, ball-by-ball updates of on-going matches, player and team backgrounds and a host of other information cricket enthusiasts would bowl their arm out for, adds the release.

Sponsors on the site throughout the month long tournament included Lufthansa Airlines and Monster.com.

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