TOI: Longevity of show threatnd by tvr

Director Ravi Bhushan feels less of drama inNavya had led to fall in the TVRs of the show. But he is content with the loyal set of viewers the show has fetched.

Television show Navya started with a promising start. There was a time when the show's TVR reached to more than 3 thereby catapulting it to the Top 10 programmes among the GECs (General Entertainment Channels). However, gradually the show's TVRs have witnessed a drop and have not been that impressive.

Now, Navya is aired on the 6 pm time band on Star Plus. But the TVRs do not bother its director Ravi Bhushan as he feels the show has managed to get the required loyal viewership. "Navya has had a small viewership, which has been loayl" says Ravi who adds, "We didn't get into too much drama. It is where we lost Women audience. We focused on Subtle emotions."

And the director feels, no matter what he will stick to the idea of bringing something different to the small screen. "I would only like to do shows that I personally like to direct," says he who feels what is making all the difference today is "the increased number of channels and more number of shows these days. Owning to low TVRs, the longevity of a show gets affected, as a result."

Ravi says, "In India, we are not getting into a varied kind of programming. We don't have anything other than the saas bahu drama. A diverse platter like travel shows, auto shows, science related shows are Missing, which need to be given thought to."