Unfortunately, it's all a money business across all platforms now - TV had already become a commodity (although a massive one given its scale and reach across India); OTT is also the same (look at the number of web shows across all the various streaming platforms, and movies release and sink every Friday without a mark!
And what you said is absolutely true - TV shows begin with a promise but all fall prey to the same crap eventually! People remain hooked out of habit and not so much the story, I think they don't even care for the story. They just need to be fed constant drama, which the makers show do very diligently week after week! Actors also know this, but they also know the popularity and reach TV gives them!
In this show too, drama had to begin in the Raichand side of the family now (given that the story mostly focused on Sharma family till now), but it all started abruptly and came packaged with the usual kitchen politics 😵😵 which had not happened in NUKSH till now, that's why things are looking a bit mismanaged currently!
As you said, with Dev coming back, hopefully they will come back to handling one track at a time, too many loose ends just makes one big mess! 🤣🤣
I 1000% agree with you on the above - and it’s one of the reasons I stayed away from ITV for so long. It had become so so toxic. I wondered for quite a while as to what keeps people hooked to such shows. Is it the characters/ actors - because for sure it can’t be the story - which like you said it just rinse and repeat.
Shows start off with so much potential, but when the leads get together, it’s like all the storylines fall down the same rabbit hole. They get to be together because they are divinity personified and can do absolutely no wrong. That is some serious toxic BS.
For the leads to come across that way, everyone else get vilified. Priya could have been any 21st century daughter in law caught between a rock and a hard place. My perspective is that an average person going through an arranged marriage would have made similar compromises, thinking that things can be changed after the wedding/with time. That did not happen, and she became bitter and to an extent was relatable.
The other thing I hate about ITV shows is that they force this extreme class comparison on their audience. Even if people want to leave it behind, TV shows won’t let them. This was a cliched trope that this show could have done without. Priya’s character again had to bear the weight of this trope.
I hope now that Dev is back the kitchen politics is scaled back and the show moves forward. But only time will tell.