The ratings of the show have not been that great to begin with. Did you people expect this? What are you doing creatively to better it?
When we started off with the show we had decided that we are not fighting for the TRPs and the channel has also supported us regarding this. The screenplay is really good and it is serious concept with a masala in it.
The time slot of the show is 11:30 pm which is a bit too late for the viewers, aren't you apprehensive about the viewership?
We purposely decided a time slot of that because as I said earlier, we are not fighting for the TRPs here and we are not targeting an audience that are used to the primetime 'saas bahu' shows. We are looking for audience who are interested in such shows where the concept is serious and contemporary.
Anupamaa
Indian Idol 15
