Mamta
Shreya Creations may have to pull another serial, Mamta, off air, according to the television rumour mills. However, the Creative Head of Mamta, Anumeha, denies and calls it a baseless rumour, "We have taken a yearly leap. We have also introduced new characters to avoid the monotony of the serial and we have taken up a new set also. So there is no reason for the show to wrap up." But why does a serial go off air and sometimes in such a hurry? Neeraj Grover, Creative Head of Shreya Creations' Har Ghar Kuch Kehta Hain, believes it is all about the TRPs. He says, "When a channel is unhappy with the TRPs of a show, they ask the production house to wrap it up, because there is a cut throat battle for TRPs." this is when the production house may opt to revamp the show, or at least, add an unexpected twist. Anumeha says, "If a channel discovers a better serial, it replaces an older serial. What is important is to end the show with a major drama."
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