In the week 29 of TAM TV ratings,
there is finally a new entrant. Zeel's
new general entertainment channel
(GEC), Zindagi has entered the race
garnering 29 million GVTs, up from 27
million GVTs in the earlier week.
For the rest of the GECs, it has been
an incredible week, with almost all
witnessing a rise in the viewership.
The main highlight, apart from
Zindagi, is Life OK rising up to third
position.
Also Read: TAM RATINGS: TVM(TRP) &
GVT(GRP) Ratings 2014- Week 28
Star Plus recorded gross viewership
of 712 GTVMs on Week 29 as
compared to 673 GTVMs in Week 28.
Three of the top shows belonged to
the channel - Diya Aur Baati Hum',
Yeh Rishta Kya Kehlata Hai' and
Saath Nibhana Saathiya'.
Zee TV too saw growth in its gross
viewership at 436 GTVMs , as against
425 GTVMs in the previous week.
Life OK climbed up to the third
position, garnering a gross
viewership of 361 GTVMs , pushing
down Colors. The channel returns to
the third spot after a gap of two
weeks. Life OK has recorded 325
GTVMs in Week 28.
Colors slipped to the fourth
position, recording a gross
viewership of 347 GTVMs in Week 29
as compared to 342 GTVMs in the
previous week.
SET(Sony Entertainment
Television) was the only top GEC to
witness a decline in its gross
viewership in Week 29 at 270 GTVMs ,
as against 279 GTVMs in the previous
week. The channel premiered the
much anticipated series Yudh' in
Week 29, which marks Amitabh
Bachchan's foray into TV fiction. As
per data available, the inaugural
episode garnered average rating of
1.4 TVM.
Sab TV also recorded gains in its
gross viewership at 268 GTVMs in
Week 29, as against 248 GTVMs in the
previous week.
Zee Zindagi, which was launched
three weeks back, garnered gross
viewership of 29 GTVMs in Week 29, a
marginal growth from 27 GTVMs in
the previous week.