with Tata Motors for the channel's
upcoming show, Mission Sapne.
Through this association, both
brands will enhance their focus on
societal welfare as they strive to
present a unique CSR-led initiative
that will appeal to viewers to
synergize their efforts towards
creating a better tomorrow for
underprivileged individuals in the
country. Mission Sapne is set to hit
airwaves on 27 April, 2014, every
Sunday at 8.00pm on the channel.
Produced by Sobo Films and hosted
by Sonali Bendre, Mission Sapne is a
pioneering programming initiative
from Colors which brings together
celebrities from various walks of life
and encourages them to leverage
their fame for the benefit of the
common man. As a part of the show,
audiences will get an opportunity to
see their favourite celebrities step
into the shoes of the common man
for a day and earn their daily wage.
Season one of the show will see Top
celebrities from across Bollywood,
television, sports and music will be
volunteering in this Mission
including actors Salman Khan
(Barber), Varun Dhawan (Pattiwala),
Harbhajan Singh (Namkeen seller),
Mika Singh (Chaiwala), Ronit Roy
(Cosmetic Seller), Ranbir Kapoor
(Vada-pav seller), Ram Kapoor (Taxi
driver), Karan Johar (Photographer),
Drashti Dhami (Nimbu-mirchi seller)
and Sidharth Malhotra (Vegetable
vendor). True to the person he is
helping, the celebrity will move
away from their comfort zone to
drive a taxi, sell vegetables or
become a door-to-door salesman
and use their talent, wit and star
persona to bring a change in their
ordinary and tough life. They will
also witness the various difficulties
faced by those who bring comfort to
our lives.
Speaking about their latest venture,
Raj Nayak, CEO - Colors says, "We're
very thankful to each and every
celebrity who voluntarily joined us
for this noble cause. They not only
took out time from their busy lives
but also whole heartedly committed
to leading the life of a common man
without any remuneration. We are
extremely delighted to announce
our partnership with a like-minded
organization like- Tata Motors
through this property."
Don't miss the show!!!