Posted:
Here is an article I found on one of the other forum about how the promos are made. Here they have talked about a one of the show on Colours. So i have a feeling MB promo is just to create curiosity and what we are seeing might not happen so soon.
http://epaper.dnaindia.com/story.aspx?edorsup=Sup&wintype=popup&queryed=820004&querypage=1&boxid=26565792&id=21663&eddate=2012-7-08&ed_date=2012-7-08&ed_code=820004
Another producer points out that a lot of thought and money is being invested in a promo, because it has to grab eyeballs not just for three hours but hopefully for a year.
http://epaper.dnaindia.com/story.aspx?edorsup=Sup&wintype=popup&queryed=820004&querypage=1&boxid=26565792&id=21663&eddate=2012-7-08&ed_date=2012-7-08&ed_code=820004
With new shows being launched every other day,it's become difficult to keep track of them, which is why channels are coming up with interesting, innovative, clutter-breaking promos. No longer is it a cut and paste job, promos are shot separately, especially when a show is about to be launched, has a highpoint or a twist. "A promo is supposed to evoke curiosity. Naturally we need to shoot it separately as a story-line. It is like any other commercial that is made for fast-moving consumer products. For instance in Kairi, we have shot a promo where the three bahus are getting together to teach their saas a lesson, but the track has not even started yet," explains Sumeet Mittal, producer.
Another producer points out that a lot of thought and money is being invested in a promo, because it has to grab eyeballs not just for three hours but hopefully for a year.
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