Imagine Shuts down immediately

As expected Imagine TV is trending on Twitter.

Ankit ' @ankitnjoshi With Imagine TV shutting down, Veena Malik is probably the saddest person right now.

Against_Pseudos ' @Against_Pseudos When Swayamvars of Rakhi Sawant, Rahul Mahajan, Ratan & Veena Malik are lined up. Add creative consultant @kjohar25 ! Imagine TV had to shut

Nishi Bhardwaj ' @cutynish Plz dont shut down Imagine TV:( Where will I watch Sawaare Sabke Sapne Preeto:((

16m Rahul Deo ' @rahulrdeo So end all Swayamvars! RT @PritishNandy Imagine TV to shut down. Sad. The closing of any media is unfortunate. Diminishes choice.

Shiv Aroor ' @ShivAroor Imagine TV shuts? Kind of poignant when a channel shuts down, especially when you never watched it even once.

This is what the Reuters report says:

US-based Turner Broadcasting System Inc, a Time Warner company, has decided to shut its Hindi general entertainment channel 'Imagine TV' in India as poor ratings hampered any further investment in it, a senior company official said. Turner had bought a majority stake in the channel from Indian broadcaster NDTV in 2009 for $117 million.

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Turner Broadcasting System Asia Pacific (Turner) has decided to cease business operations of its Hindi general entertainment channel 'Imagine TV', along with its international feed 'Imagine Dil Se' from today. As of now, the channel will continue to be seen on air, expectedly with content repeats, reports AFAQs.

However, once the official obligations are over, the channel will go off air. Says Siddharth Jain, Managing Director- South Asia, Turner International India Private Limited, "Imagine TV has not performed and grown as per expectations.

While some programmes delivered satisfactory ratings, overall the channel was unable to achieve the ratings consistency needed to sustain the business and support continued investment. As a result, Turner made the carefully considered decision to cease operations of the channel.

"We are grateful to the Imagine team, which includes some of the most talented and creative people in the Indian media industry. We will use our best endeavors to make this as smooth a transition as possible for them," he adds.

@MsMahaan: Just heard Imagine Tv shut down. Employees promised 3 months salary. But asked to vacate premises by 4pm today !