The biggest advantage that a television has is that the stars can directly enter into the drawing rooms and the bedrooms of the audience and the affinity that is developed in this manner cannot be developed in the anonymity of a silver screen, however large the screen may be as there are score of other viewers trying to weave their dream through the stars on the screen. But the bedroom or the drawing room is a personalized space, and it is the personalized space that is now sought to be conquered as the fan following that is developed through this channel has an unflinching loyalty that does not change from a Friday to another Friday but has a minimum run of about two months. Who could have thought that a Smriti Irani could become such a figure to stand in election, but for the advent of this television?